Thursday, February 23, 2006

Herald's Gregg Fields Headed To FIU

Senior business writer Gregg Fields is leaving the Herald to head a new business reporting at Florida International University. And Fields crafted some hellacious, Pulp-worthy quotes in a pair of press releases sent out by FIU to promote the new student mill.

First the requisite "It's all about the people" line:
"I believe business journalism is exciting because, in the end, it's all about people," Fields notes. Whether it's Donald Trump announcing a skyscraper, a shopkeeper concerned about a new mega-store coming to town, or a single mother trying to juggle a job and day care, business journalism has the power * and the responsibility * to delve deeply into social and economic issues, bring injustices to light, and never forget that the ultimate impact is on people. In serving them, we achieve journalism's highest calling.''

And he fulfills global corporate gobbledy gook requirement:
"In an era of globalization and rapid technological change, journalists must be prepared to cover the economic trends that are reshaping society and the world."

How could he forget about promoting the university while he's at it:
"FIU and Miami are the perfect setting for a business journalism program," says Fields. "They provide a multicultural exposure other schools can't match. We're one the country's most diverse universities, in one of the world's fastest-growing hubs of international business. That means our students get an early glimpse of America's destiny * and the professional skills to cover it.''

And, lastly, the hardcore journalism cred quote:
"Whether you want to cover health care, the arts, banking or politics, the first step is knowing how to follow the money, '' says Fields.

The Pulp wishes Fields great luck. A program like that can only be good for newspapers in South Florida and I think that Fields, who has a reputation as an intelligent and thorough journalist, was a good pick.

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